I define, develop and expand brand systems across traditional print materials and digital platforms. My process includes focused research, prototyping and constant communication to create a collaborative design experience between myself and the brands I visualize.
I wanted to create something that embodied the belief and act of redemption. After spending some time at church and immersing myself in the culture I had the idea to create a "Redemption Kit". The kit includes seven different remedies for all purifying needs!
Compuware approached the College for Creative Studies to help redefine their culture. Six students were selected to research, analyze, and execute strategy for Compuware. We concluded that at Compuware, being a technology performance company, software and culture were inextricably intertwined.
We then wireframed, designed, prototyped, and refined an interface that would allow the executives at Compuware to see that design methodology could make a difference at Compuware.
Packet is a 2012 Adobe Design Achievement Award Semi-finalist.
Packet Interface System
It's A Process
"It's a Process" is a chronicle of the collaboration between Compuware and the Colllege For Creative Studies during the winter of 2012. "It's a Process" consists of a case study book, field journal and online resource. The case study book is a documentation of the summer and fall of 2011 in which the research of how to make Compuware more design centric began. The field journal facilitates in-depth research for the engineers to create an effective user persona. While thewebsite serves as an online resource for the book and field journal, functioning across platforms.
My primary role was working on the field journal creating infographics and worksheets to further communicate the tasks at hand.
2012 Adobe Design Achievement Award Semi-finalist
My personal identity equipped with resume, business card, and infographic-book-pamphlet.
Detroit Space Program
During the winter of 2012 I was asked to participate in a blitz workshop conducted by John Bielenberg. For three days myself and ten other students conducted research, brainstormed and prototyped to design and develop The Detroit Space Program.
The Detroit Space Program is a grassroots organization committed to changing the face of Detroit by identifying, exposing, and activating existing and operable spaces in and around Detroit. We came together to celebrate all of the great spaces in Detroit and to identify, dream of, and activate spaces with the potential to be great.
While reading the essay From The Phenomenon To The Event of Technologyby Wolfgang Schirmacher I began to really think about technology and the role it has in society. I wanted to communicate my nervousness about technology and validate Schirmacher's point of view. While looking for contemporary examples I became inspired by the movie Wall-E. By combining these two narratives in a publication, and leaving the design decisions up to code and chance I was able to effectively communicate my point of view.
A Technological Phenomenon
AIGA Gain Conference
The Gain Conference is a 3-day gathering in which people of design and business can come together to network and learn about one another's experiences. Collateral consists of a handbook with information about lectures and schedule, a name badge and map.
Menthlab Detroit was a workshop held at The College For Creative Studies in the fall of 2011. In collaboration with designers, entrepreneurs, artists, leaders of the community, Project M, and The Truth Campaign we explored avenues to break the tobacco marketing cycle.
The Odds is a novelty store located in Las Vegas Nevada. The store plays on the idea of chance and uses the vernacular of traditional blue and red poker chips. The Odds is a concept store based on the 826 National Brand.
It was exploring Detroit with Karen Timmermann that Capture Detroit came to be. We hand built ten large frames and ninety small frames. After assembling and laser cutting typography into each frame, we scattered them throughout Detroit. Tags with instructions attached to the frames encouraged people to take pictures through the frame and post to instagram or Twitter using #capturedetroit.
Design Detroit is a handbook of design business principles. The book is not only a resource for design students, but an encouragement to be inspired by their environment. All photos were taken personally, and select photos were used as inspiration for custom patterns.